Publicity. What is it good for?
The brilliant marketer Seth Godin clearly outlined the difference between publicity and public relations in a blog post a few years back. To quote Mr. Godin:
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.
But it’s not PR.
PR is the strategic crafting of your story. It’s the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.
Mr. Godin seems to be a little tough on publicity here. Publicity is actually extremely valuable especially if you’re launching a book, opening a new restaurant or hosting a one-time event like a concert.
Because publicity is less sustained and less strategic, the rates for these services are lower. Most PR firms will charge you the same for public relations and publicity; but now that you know the difference in the two, we bet you don’t think that’s such a hot idea.
YOUR OPTIONS
Traditional Publicity Campaign
$2,500 per month
Event Publicity
$750 per week
To learn more about publicity and promoting your event or product in Indianapolis or nationwide, click here to schedule your free consultation with Mass Ave Public Relations.