Like everyone else in America yesterday, I watched Gatorade’s cleverly disguised advertising tribute to Derek Jeter. I’m not a Yankees fan. I’m not really even a baseball fan unless I get to go to the game, sit in the sun, drink beer and eat nachos.
But it still brought a tear to my eye.
That’s because that 90-second spot was about so much more than baseball, the Yankees and Derek Jeter’s retirement. It was about moving on. And that’s something we’ve all done.
You’ve left a job, ended a relationship, moved to a new city, graduated from school, watched a kid walk into her first day of kindergarten. You know nothing will ever be the same, and even though you promise yourself that you’ll never look back, you totally sneak a peek.
And let’s be completely honest: We’ve all thought about how it would feel to have those moments of our life set to Frank Sinatra’s “My Way.”
Over at Inc., Steve Cody posts four pretty basic tips for startup companies looking to do their own public relations launch:
Identify your problem/solution model. In other words, what’s your story?
Write a press release.
Send the press release to media outlets.
Put the press release on your website.
He’s not wrong. That’s the essence of a launch. What he fails to take into consideration, though, is that people starting up businesses don’t always have time for this stuff. Often, they also don’t have the skill set to boil their big idea into something a reporter can quickly digest.
That’s where our flat pricing model can be a huge asset.
A good friend who also works in the PR business recently asked me how I’ve dealt with the constant churn of reporters in our local Indianapolis media market. (For those tuning in from outside the market, we’ve experienced a lot of turnover and layoffs at the state’s largest paper, and our TV market has been similarly disrupted.)
Like all flacks, I have developed relationships with many of the beat reporters who cover my clients. Unlike all flacks, though, I really like reporters because I used to be one, and I know it’s a tough job made increasingly tougher by shrinking profits and soaring corporate expectations. Because of that past experience, I’ve never been one to leverage a personal friendship to get something covered. It’s just not my style. I’ll pass along tips and story ideas, but I’m not going to call someone up and say, “Hey, we’re pals, and I need a favor.”
I’ve always believed a good pitch will connect no matter who’s up at bat.
A few months ago, I decided to return to full-time employment as Communications Director for a member of Congress. It was a wonderful experience save for one thing: our two amazing kids who kept guilt-tripping me when I left for the office or had to miss dinner with them on a weekend to attend an event with my boss.
See, the reality of owning your own business is that you work more hours than you do in an office job, but you get to work those hours into the rest of your life.
Back when I had no life, I didn’t mind the nine-to-five grind.
Join us for the exclusive Indianapolis premiere of the documentary film “The Ticket.” In honor of School Choice Week, the Friedman Foundation for Educational Choice and award-winning director Bob Bowden will come together to share this special project and the issues children face while seeking better educational opportunities. Click here to watch the trailer.
Here’s something fun for your Monday morning that I just posted over on the Indiana Forefront blog (which you should check out if you have any interest in local, state or federal politics):
Gallup released new numbers this morning with respect to the perception of honesty and ethical standards in various professions. How does your job rate? (Warning: Lobbyists, lawyers and elected officials are at the bottom of the list, so this will not be a Monday morning pick-me-up for many readers of this site.)
We’ve been honored for the past two years to be part of the planning process for the Indiana Gridiron Dinner, a newly reprised event that makes fun of anyone and everyone in state politics. The proceeds benefit the Indiana Fiscal Policy Institute, the state’s only independent source of continuing research into the impact of state taxing and spending policies in Indiana.
The 2014 dinner will be held February 25 at the Indiana Roof, and you can buy your tickets and tables online here.
We love working with Day Nursery to promote high-quality child care options in the Indianapolis area. We also love working on projects that involve tearing down dilapidated buildings in up-and-coming neighborhoods. This was a win-win for everyone:
Last week, our kindergartener brought home a fundraising packet and begged me to take a look through the catalog of items to help the school raise money for field trips.
So I did. And I came to the conclusion that it was a catalog filled with things I would never buy. (I don’t need a coffee mug to tell the world I have a sassy attitude. And I’m not going to pay $18.50 for a candle I can buy at Kroger for $5.)
But the fundraising program does a great job with peer pressure, rewarding the kids with cheap charm necklaces for every five items they sell.