This post by Mass Ave PR principal Jennifer Wagner originally appeared on the Indianapolis Business Journal‘s Forefront blog:
Obvious: The national and statewide fallout from Gov. Mike Pence’s #JustIN state-run news service has made it clear that he is not ready for a White House run. He’s also significantly eroded the notion that he’s an honest-to-goodness nice guy trying to do the right thing for Indiana and replaced it with the idea that he wants to spoon-feed bylined “news” stories to local media outlets instead of embracing the more traditional two-way information flow.
(For the record, I think Pence personally is a nice guy, even though I disagree with a great many of his policies. And I feel bad that the folks around him don’t see that quality as one of his best assets, choosing instead to shield him from reporters he’d probably feel perfectly comfortable talking with.)
Less obvious: The dwindling practice of flacks falling on their swords when things go awry.
I always tell my clients that when the news is good, it’s your story to share, my job to help set up the sharing. When something goes wrong, it’s on me to fix it.