Want a really easy way to attract unwanted attention to your political campaign? Do stuff that makes it look like you’re not listening to the people you represent or want to represent.
The Indianapolis Star gets my take on the latest politician to not understand that social media engagement is a two-way street — and not everyone is going to say wonderful things about you.
Democrat campaigner Jennifer Wagner used Pence’s refined policy to develop similar policies for Democrats whose accounts she has managed, including the official page of Rep. Andre Carson and the campaign page of Indianapolis Public Schools board member Mary Ann Sullivan.
Wagner said candidates can face criticism over mismanaged social media accounts. In fact, she says local officials may be better off skipping Facebook and Twitter rather than managing them with what may be losing strategies.
She advises candidates and officials to hire someone who can manage their brand well, which she says is most likely not an inexperienced intern or an ideologue who is so fiercely loyal that he or she begins unnecessarily deleting comments, blocking users or picking fights.
She also advises candidates to post a clear public policy — as Pence did in 2013 — on what discourse will be allowed and what behavior won’t be tolerated. And, she said, it’s better to err on the side of leaving up a comment.
“I think it says something about you as an elected official if you are willing to listen to dissent.”